1

Brand POV // Competitive Analysis:

Points of distinction and opportunities for growth.

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2

Identity // Draft Tagline, Mission, Vision, CVBs:

Logo tweak or creation if needed.

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3

Content Creation // Assets: 

The fuel that runs the engine of engagement.

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4

Website Build // Update: Driven towards mobile optimization (75% of traffic is mobile).

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5

Social Strategy // Plan: Pillars of content, voice/copy, hashtags, proactive growth, calendar.

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6

Amplification // Paid Media Strategy and Budget: 

Geo-targeted social and search.

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7

Measure // Optimize: Key metrics, site traffic, audience growth, leads, results.